Jennifer Lawrence Discusses Personal Style
At 3:00 p.m. on a Wednesday in SoHo, outside the soon-to-open Longines boutique, a crowd gathered—not just paparazzi but well-dressed tourists and shoppers typical of the area during business hours. A passing couple inquired about the commotion, and a young man in a cream sweater smiled and said, “Jennifer Lawrence is in there!”
Inside the Boutique
Jennifer Lawrence sat comfortably in an accent chair, effortlessly combining star power with a down-to-earth presence. She wore a brown sweater with a matching cardigan draped over her shoulders and a short black skirt featuring a layered detail. Pulling up the hem, she explained, “It’s a sweater over a sweater, but I didn’t put a skirt over a skirt.” This look was designed by The Row, famously associated with Mary-Kate and Ashley Olsen.
Celebrating the Launch
Lawrence was at the boutique to launch the store and celebrate the release of Longines' latest watch model.
“The PrimaLuna,” she said, extending her arm to showcase the timepiece. “I don’t normally call watches by their government names, but it’s elegant. I only recently started wearing watches as jewelry, and I think that it’s a really beautiful piece of jewelry.”
The PrimaLuna watch is a revival of a classic moonphase style from the 193-year-old Swiss brand Longines.
Summary
Jennifer Lawrence embraces elegant, layered fashion and appreciates watches as refined jewelry, highlighting the timeless beauty of Longines’ PrimaLuna.
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