Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign

The People’s Postcode Lottery returns with its largest multi-channel Christmas campaign, featuring celebrity ambassadors Davina McCall, Emma Willis, and Mike Wedderburn spreading festive cheer across snowy streets.

Directed by Vince Peone through The Gate and produced in-house, the TV advertisement highlights the lottery's biggest ever prize pot of £38.2 million.

Fred Sirieix's Dramatic Skydive

Fred Sirieix makes a thrilling entrance with a daring skydive from the lottery’s iconic red blimp, asking viewers:

“Could your door be the winning one?”

He also reminds audiences to sign up before midnight on Sunday, 30 November.

Campaign Activation and Media Strategy

The campaign intensifies the weekend before the sign-up deadline.
People’s Postcode Lottery hijacks broadcaster continuity segments with contextual voiceovers on ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
A partnership with Goalhanger Podcasts extends the campaign’s reach to the popular podcast series The Rest Is.

This festive campaign combines high-impact stunts, celebrity involvement, and multi-platform promotion to maximize engagement for the People’s Postcode Lottery's historic prize offering.

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Little Black Book | LBBOnline — 2025-11-04