Boots Launches Integrated Christmas Campaign
Boots is promising its "biggest Christmas yet" with the launch of its 2025 Christmas campaign, featuring the beloved character Puss in Boots.
The campaign, titled "Gift Happily Ever After", focuses on the magic of gifting and the in-store experience, highlighting Boots' beauty offering.
According to interim marketing director Laura Gooday, the advert is in line with Boots' ethos of always starting out with a "really core human truth at the centre" of each campaign.
The campaign was developed in collaboration with WPP agency The Pharm and reimagines Puss in Boots as he searches for last-minute gifts for the Snow Queen's Ball at Boots.
Author's summary: Boots launches its most integrated Christmas campaign.