Shift to 'Culture of Second Homes' in French Ski Resorts
French ski resorts are experiencing a shift towards a 'culture of second homes,' driven by the rise of online platforms like Airbnb.
In mountain villages, the arrival of these platforms has made it easier for private homeowners to rent to vacationers, directly impacting real estate prices.
"Culturally, the idea of having strangers sleep in your home wasn't well accepted,"
said Benjamin Berger, a mountain real estate specialist and founder of the Cimalpes agency, which manages 1,200 seasonal rentals.
According to Berger, the 2008 subprime mortgage crisis marked a decisive moment, as many property owners realized they needed to generate income from their idle real estate.
- Many owners of mountain apartments or chalets were initially reluctant to rent to vacationers.
- The rise of online platforms has changed this, making it easier to rent properties and impacting real estate prices.
Author's summary: French ski resorts shift to second home culture.
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