Women over 50 say friendship brings more joy than romance

A recent survey commissioned by Wooga, the studio behind the mystery-solving mobile game June’s Journey, explored the social and emotional priorities of women aged 50 and over. The study revealed that friendship has become a stronger source of happiness than romantic relationships for many women in this age group.

Key findings

Over 60 percent of respondents said time spent with close friends gives them more joy than romantic interactions.
Many believed that deep, long-term friendships provide emotional stability and a sense of purpose.
Around half of those surveyed reported that shared hobbies, travel, and group activities enhance their well-being more than dating or romantic pursuits.
Several participants noted that, after midlife, priorities naturally shift toward supportive, drama-free connections that emphasize trust and laughter.

Emotional perspective

One respondent explained,

“Romance can fade, but the bond with my friends keeps me grounded and happier than any fling ever did.”

Researchers concluded that social support and companionship are vital for mental health in later life, offering both practical help and emotional comfort. The findings reflect a broader trend of women redefining fulfillment beyond traditional romantic ideals.

Changing definitions of happiness

Many women said that personal independence, meaningful friendships, and shared joy now matter more than seeking love in a partner. This shift highlights the importance of connection and emotional balance over conventional romantic narratives.

“Friendships with women who understand your journey are priceless,” one interviewee remarked.

Author’s summary:
Women over 50 increasingly find deeper happiness and emotional fulfillment in lasting friendships, valuing shared understanding and independence over romance.

Evening Standard on MSN — 2025-11-30