Denver Broncos players, coaches, and owners took part in the NFL's "My Cause My Cleats" campaign by wearing customized cleats to support personal causes.
Carrie Walton, part of the Broncos ownership group, backed the team's helmet safety program called "All In. All Covered." This initiative aims to enhance player safety through improved helmet technology.
Each team member chose causes meaningful to them, reflecting their diverse commitments off the field. This collective effort highlights the Broncos’ dedication to making a positive impact beyond football.
"We want to show that our passion extends beyond the game and into communities that matter," a team representative said.
This collaboration illustrates how sports figures use their platform to raise awareness for important social and health-related issues.