This home décor retailer has shuttered more than 20 locations after $10M brand selloff
The decision marks a significant shift in the evolving landscape of American home retail. Major adjustments are “in store” for Kirkland’s Home after its sale of brand rights to Bed Bath & Beyond for $10 million. The deal includes Kirkland’s trademark, logo, and related intellectual property.
According to press releases from both companies, this move is part of a larger effort to reshape how home retail works in America.
Earlier this year, Kirkland’s Home announced plans to close 25 stores, continuing a trend of downsizing across the retail sector. Industry experts consider this a pivotal moment, reflecting changing consumer habits as more shoppers opt to purchase home goods online instead of visiting stores in person.
Wider industry implications
The retailer’s downsizing aligns with a broader transformation sweeping the retail industry. Traditional stores are closing at an accelerated pace as companies adapt to higher rents, reduced foot traffic, and the steady growth of e-commerce.
- Coresight Research reported over 7,100 retail store closures in 2024.
- This represents nearly a 70% increase compared to the previous year.
- California has been among the hardest-hit states, with Bed Bath & Beyond announcing no new physical store openings there.
These closures signal not just financial adjustments but a deeper reimagining of retail’s role in a market now dominated by digital commerce and changing consumer preferences.
Author’s Summary
Kirkland’s $10M brand sale to Bed Bath & Beyond mirrors a seismic shift in U.S. retail as physical stores shrink and e-commerce continues to redefine consumer shopping behavior.