John Lewis Unveils 2025 Christmas Ad
The 2025 John Lewis Christmas ad has arrived, bringing with it a wave of 90s nostalgia.
Set to Alison Limerick’s house anthem Where Love Lives, this year’s spot highlights the power of music and the importance of choosing the perfect gift.
The story revolves around a strained father-son relationship, directed by Jonathan Alric for Saatchi & Saatchi via Iconoclast.
The ad begins on Christmas Day, with a dad on his hands and knees next to the tree, as the narrative unfolds to remind us of the significance of thoughtful gift-giving.
Once-fearsome pumpkins are collapsing ungracefully in the street, Mariah Carey is steadily thawing from her icy slumber and the sequin-strewn race to be crowned Strictly champion is in full swing …
Author’s summary: John Lewis’ 2025 Christmas ad brings 90s nostalgia.