Kraft Heinz will increase its US promotional spend by $300m to address economic challenges and prepare for its planned 2026 company split.
This move was announced during the company's latest earnings call, highlighting its efforts to tackle decreasing consumer spending.
No specific quotes were provided in the announcement.
Kraft Heinz aims to boost its presence in the market amidst economic uncertainty.
Author's summary: Kraft Heinz invests $300m in US promotions.