Heinz Thailand's Halloween Campaign
Heinz, the world's leading ketchup brand, has launched a new campaign, "Heinzloween: RIP Expired Heinz," to promote awareness about expired ketchup in a creative way.
The campaign, developed with Shooting Stellar, invites consumers in Thailand to discover the "horror" of expired sauce in their homes, highlighting the importance of proper storage and expiration dates.
Heinz Ketchup, made from 100% real tomatoes with no preservatives, does have an expiration date and requires proper storage once opened.
The campaign transforms the idea of disposing of expired sauce into a metaphorical "exorcising of haunting spirits," aligning with the Halloween festival and resonating with Thai audiences' love for ghost stories.
Ultimately, the campaign reinforces Heinz's core brand values: quality, taste, and food safety.
Author's summary: Heinz Thailand launches a creative Halloween campaign to raise awareness about expired ketchup.