Pipeline360's Matt Hummel on Branded Demand
Pipeline360's Matt Hummel discusses the importance of converging brand awareness with demand generation to create cohesive, high-impact programs.
Successful teams build a unified, outcome-driven engine, rather than separate brand and demand initiatives.
What is Branded Demand?
Branded Demand unites traditionally siloed functions of brand awareness and demand generation into a single, performance-driven engine.
Branded Demand is about breaking down the walls between brand and demand gen.
Interview with Matt Hummel
Demand Gen Report (DGR) spoke with Pipeline360 CMO Matt Hummel about the concept of Branded Demand and its critical role in modern B2B marketing strategies.
- Branded Demand combines brand awareness and demand generation into a single engine.
- It helps teams stop thinking of separate brand and demand initiatives.
Author's summary: Pipeline360's Matt Hummel explains Branded Demand's role in B2B marketing.