Sojern's Josh Beckwith on Commerce Media and Data Unification
We spoke with Josh Beckwith, Vice President of Corporate Sales at Sojern, at ATS London 2025 about commerce media, data fragmentation, and building outcome-driven audiences.
- Commerce media and its significance
- Data fragmentation and its challenges
- Building outcome-driven audiences
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Author's summary: Sojern's Josh Beckwith discusses commerce media and data unification.