How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

Learn how to set up a TikTok Shop safely, protecting your small business from scams and reaching millions of users.

To get started, consider your TikTok Shop as an extension of your business, ensuring your company is prepared for visibility and security.

Getting Started with TikTok Shop

Head to the TikTok Shop Seller Center to begin the setup process. Avoid clicking on links in ads, texts, or direct messages that promise to "fast-track" your approval, as these may be scams.

Important Security Notes

TikTok never asks for passwords or verification codes by message, call, or social media.

Any individual claiming to be a "TikTok representative" or "TikTok Support" who contacts you outside the official platform is likely a scammer.

After submitting your application, TikTok typically reviews your shop within a few days. Once approved, you can connect your products to videos and live streams.

Author's summary: Safely set up your TikTok Shop to reach millions of users.

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Bitdefender Bitdefender — 2025-10-29