TikTok Partners with IAS for Enhanced Brand Safety
Integral Ad Science (IAS) has been selected by TikTok Pangle to provide brand safety measurement for its advertisers.
IAS will offer increased transparency and brand protection to TikTok Pangle advertisers, in addition to viewability and invalid traffic measurement.
- TikTok Pangle has over 380,000 global apps and a daily active user reach of 2.9 billion via app traffic.
- IAS's AI-driven Total Media Quality (TMQ) will be available for post-bid measurement on TikTok.
IAS's Social Optimization offerings empower advertisers with greater transparency and control over their advertising investments on the platform.
Author's summary: IAS enhances brand safety for TikTok Pangle advertisers.