Inside Streaming's Profitability Pivot
In her new book, Streaming Wars: How Getting Everything We Wanted Changed Entertainment Forever, journalist Charlotte Henry examines the impact of streaming on the media business.
Streaming platforms such as Netflix, Disney+, Apple TV+, and Amazon Prime Video have reshaped the entertainment industry, changing how content is consumed, financed, produced, and valued.
Henry explores the evolution of streaming, from its early days to the shift towards original programming, marked by the premiere of House of Cards, which brought Silicon Valley investment and data-driven decision-making to Hollywood.
It marked the point when Silicon Valley investment and data-driven decision-making began to rewrite Hollywood's rules.
Author's summary: Streaming has changed entertainment forever.