Virgin Media O2 Partners with Netflix for Stranger Things Campaign
Virgin Media O2 has collaborated with Netflix to bring Stranger Things to the UK high street, transforming eight O2 stores into Hawkins-themed pop-ups until January.
The stores, located in cities such as Edinburgh, Manchester, and London, feature set pieces from the series, including Joyce Byers' living room and the Byers family sofa under the alphabet wall.
- Fans can participate in an in-store quiz that triggers the lights
- Relive the 1980s storyline via a retro landline phone and boombox
- Play arcade classic Dig Dug
Rob Orr, Chief Operations Officer, Virgin Media O2, said the collaboration combines "entertainment, connectivity and exclusive rewards" and gives customers "the chance to step into Hawkins" ahead of the show's final season.
The campaign runs alongside a wider push around the final season of Stranger Things, which Netflix will release in three parts.
Author's summary: Virgin Media O2 partners with Netflix for Stranger Things.