Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) has partnered with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including men’s and women’s NFL apparel and accessories, on October 28.
Lululemon has been expanding into sports apparel, with previous partnerships with the NHL and endorsement deals with professional athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 race champion Lewis Hamilton earlier this year.
This move into sports apparel comes as Lululemon’s traditional business faces slowing sales due to tariff impacts and shifting consumer tastes.
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Author’s summary: Lululemon partners with NFL in new apparel deal.