The Enduring Presence of Gothic in Visual Culture
Gothic has transitioned from subcultural spaces to mainstream design, sparking a resurgence in its popularity. This phenomenon is evident in various forms of media, including album covers, film titles, product branding, and book illustrations.
Designers are leveraging darkness to address themes that are difficult to express directly in culture. A notable example is Bratz's Instagram post featuring its dolls as horror movie characters, such as those from Death Becomes Her, Scream, and Queen of the Damned. This blending of styles is a natural extension of the brand's visual universe.
The influence of Gothic aesthetics can also be seen in upcoming projects, including Guillermo del Toro's Frankenstein and Maggie Gyllenhaal's The Bride!, which will be released on Netflix and in cinemas.
Gothic is having a moment that goes far beyond seasonal marketing.
Author's summary: Gothic culture endures in design.