Tiffany has partnered with Netflix in a move that could be a game-changer for luxury jewelry in the streaming era.
According to Jing Daily, this collaboration could either be a huge success, setting a blueprint for luxury brands, or a failure, where Tiffany sacrifices its exclusivity without gaining the desired cultural relevance.
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Jing Daily is a registered U.S. publication.
Author's summary: Tiffany partners with Netflix in a risky move.