Expedia's Growth Strategy
Expedia Group is focusing on Asia-Pacific and AI as key drivers of global travel growth.
The company views the region as a commercial hub, driven by rising intra-regional travel, a growing middle class, and untapped online potential.
“We talked a lot about how the future of travel is being shaped right here in Asia-Pacific – it’s hard to find somewhere in this region where it’s not an opportunity.
Michael Dykes, vice president of hotel market partnerships, APAC at Expedia Group, noted that the global OTA market remains largely under-penetrated, with Expedia, Booking.com, and Trip.com accounting for about 15% of it.
- Rising intra-regional travel
- Growing middle class
- Untapped online potential
Author's summary: Expedia focuses on Asia-Pacific and AI for growth.