DAZN Partners with SMC for MENA Region
DAZN has appointed SMC as its exclusive first reseller across the Middle East and North Africa, strengthening its regional commercial push.
Under the partnership, SMC will lead commercial sales for DAZN's growing rights portfolio in MENA, which includes the Jockey Club of Saudi Arabia horseracing events, PGA TOUR, Saudi Pro League, Riyadh Season Boxing, and NFL Game Pass.
"Partnering with SMC marks an important step in DAZN's growth across the Middle East and North Africa,"
said Shay Segev, DAZN Group CEO, citing SMC's regional expertise and relationships. This arrangement is part of DAZN's wider acceleration of its expansion in the region.
Author's summary: DAZN partners with SMC for MENA expansion.