Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore a vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new album, prompting her fans to search for the shirt, which was last produced in the 1990s.
- The aquarium was flooded with calls about buying the T-shirt featuring two otters floating on their backs.
- The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The campaign was a huge success, raising over $2 million in just two days.
Author's summary: Taylor Swift's vintage shirt inspires $2M fundraiser.