Irish Whiskey Makers Target Mexico's Growth Potential
Representatives of the Irish Whiskey Association (IWA) visited Mexico, identifying it as a market with "incredible scope for growth."
The IWA promotes links between Ireland and Mexico, the 15th-largest economy in the world, and views Mexico as a "bright opportunity" due to its growing middle class and strong spirits tradition.
Mexico has "incredible scope for growth" with a population of 130 million and a natural affinity with Ireland.
- Population: 130 million
- Growing middle class
- Strong spirits tradition
Mexico's reputation as the Cocktail Capital of the World has improved, with Mexico City's Handshake Speakeasy named the World's Best Bar in 2024.
Author's summary: Irish whiskey makers eye Mexico's growth potential.