Other supermarkets, such as Sainsbury’s, Tesco, and Morrisons, have developed price-matching schemes to compete with Aldi.
Aldi is known for being the supermarket to beat on price, regularly winning Which?'s cheapest supermarket title.
Aldi regularly wins Which?'s cheapest supermarket title, coming top every month except one in the past two years.
Author's summary: Supermarkets compete with Aldi's prices.