MOST Awards Magazine 2025: Excellence, Unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor. This truth is reflected in the results of the 2025 MOST Awards Survey.
Brad Aigner, who has been researching for the MOST Awards since its inception in 2009, notes that the MOST rankings provide
insight into what drives value in relationships today.
According to the survey, media agencies value expertise and service delivery, with key differentiators including knowledge of brands and the media landscape, sales service delivery, and understanding client needs.
Author's summary: Media industry survives despite turmoil.