FreeWheel Appoints New VP of Sales, International
FreeWheel has named Laurence d’Août as Vice President of Sales, International, reporting to Thomas Bremond, Managing Director of Comcast Advertising, International.
Based in London, d’Août will lead revenue strategy and execution across FreeWheel’s international markets, leveraging her over 25 years of senior experience in telecoms, media, and technology.
- Previous roles include Chief Commercial Officer at Deezer
- Data monetisation and the Sky AdSmart deal for Virgin Media at Liberty Global
- Expanding Viasat channels across Russia and Eastern Europe, and overseeing content operations for Viaplay's launch in the Nordics at MTG/Times Group
D’Août's focus will be on deepening client and partner relationships and strengthening customer success to drive growth.
Bremond stated that her market knowledge and track record of building high-performing sales teams will support FreeWheel's expansion in streaming advertising.
Author's summary: FreeWheel appoints Laurence d’Août as VP Sales, International.