Locals in Louisville fiercely protect Morris' Deli, a humble sandwich counter, like a family heirloom.
Morris' Deli is a beloved institution where tradition still tastes better, with recipes passed down like family heirlooms.
Its magic lies in something far more powerful: word of mouth passed down through generations like a secret handshake.
The deli doesn't seek attention with flashy billboards or murals, instead relying on word of mouth.
Author's summary: Morris' Deli is a treasured Louisville institution.