Brands and Extremism
By Steve Salter, Kati Chitrakorn, CNN London.
A recent right-wing protest in London saw over 110,000 people rally against immigration, with many wearing the logo of Italian fashion brand Stone Island.
The brand's logo, featuring a nautical star and compass, was visible on the clothes of Stephen Yaxley-Lennon, also known as Tommy Robinson, the far-right anti-Islam activist and English Defence League co-founder.
Brands can’t choose their customers.
This incident raises questions about what happens when extremists wear brand clothes, and how companies should respond to such situations.
Author's summary: Brands face challenges when extremists wear their clothes.