DirecTV's New AI Screensaver Ad
DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertising.
The US-based television provider is planning to use AI-generated screensaver technology in its video feed, in collaboration with Glance and powered by Google Gemini.
- Dynamically adjustable "AI-powered content and commerce screensavers" will be delivered to TVs during idle times.
- Interactive on-screen AI avatar feeds of users will be available, with options to purchase and swap out clothing, furniture, and more.
DirecTV has you covered, injecting a dose of AI-generated screensaver technology into your video feed.
Author's summary: DirecTV partners with Glance for AI screensaver ads.