Sofía Vergara Is Skechers’ Newest Brand Ambassador

Sofía Vergara Becomes Skechers’ New Brand Ambassador

Actress Sofía Vergara has joined Skechers as their newest brand ambassador. She will star in a global campaign focused on the Hands-Free Slip-ins Glide-Step styles, highlighting their style, versatility, and comfort.

How the Partnership Began

Vergara’s connection to Skechers began unexpectedly. After knee surgery, she sought supportive footwear and discovered Skechers on her own during a mall visit. She bought several pairs before realizing her team was already in discussions with the brand.

Campaign Details

The campaign showcases Skechers’ Hands-Free Slip-ins Glide-Step collection, aiming to combine chic style with unmatched comfort.

Sofía Vergara’s Career Highlights

“I don’t do anything unless I believe in it – and I truly believe in Skechers,” Vergara said. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Author’s Summary

Sofía Vergara embraces Skechers as brand ambassador, celebrating comfort and style after a personal experience with their supportive shoes inspired their collaboration.

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WWD WWD — 2025-11-11

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