Sofia Vergara has been announced as the new brand ambassador for Skechers, representing the company’s Hands-Free Slip-ins Glide-Step line. The collaboration follows her search for supportive footwear after knee surgery.
Before officially joining the brand, Sofia had already purchased several pairs of Skechers, appreciating their blend of comfort and style. Her natural connection with the brand led to a partnership that highlights the design’s versatility and ease of use.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Sofia Vergara in a statement to WWD. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Skechers commended her as an embodiment of the company’s values of confidence, elegance, and comfort-driven innovation. The brand’s president, Michael Greenberg, stated:
“She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
The upcoming campaign featuring Sofia Vergara will emphasize Skechers’ fusion of modern fashion with technical comfort, reinforcing its reputation for style and functionality.
Sofia Vergara becomes the face of Skechers after her knee surgery journey, blending confidence and comfort in a campaign that reflects her authentic appreciation for the brand.