Hailey Bieber's Rhode Launches the 2025 Birthday Edit
In celebration of Hailey Bieber's birthday on November 22, Rhode is releasing a limited-edition collection called the Birthday Edit. This festive launch includes new scented versions of its original Peptide Lip Tints inspired by Hailey’s favorite shades.
Birthday Edit Collection Highlights
- Four scented Peptide Lip Tints: Raspberry Jelly, Espresso, Ribbon, and Toast
- Snap-on Lip Case with MagSafe technology, compatible with any Peptide Lip Treatment
- Oversized Bubble Bag travel case, designed in a slouchy shape big enough for a laptop
All products will be available starting November.
Recent Product Launch: Peptide Eye Prep
Before the Birthday Edit, Rhode introduced the Peptide Eye Prep, hydrogel eye patches priced at $25. These patches contain coffee bean-derived antioxidants, sodium PCA, glycerin, and a terapeptide to reduce puffiness and brighten under eyes.
The formula targets dark circles and fine lines while providing a tightening and cooling effect, effective even without refrigeration.
The patches come in two designs: the official Rhode logo and a signature “r” print.
Summary: Rhode’s 2025 Birthday Edit honors Hailey Bieber with limited-edition lip tints, innovative accessories, and a recent eye care product designed to brighten and depuff effectively.
Would you prefer the summary to be more promotional or neutral?