The 2025 Google Holiday 100 is the tech giant’s annual guide highlighting the most popular gift ideas based on Google Search trends throughout the year. The new edition features the top-searched products across technology, fashion, home, beauty, and toys.
Google compiles the Holiday 100 by analyzing U.S. Google Trends data from May through September each year. With over 1 billion shopping-related searches made every day, the company identifies trending products that reflect real consumer interests.
“Google chooses items for its Holiday 100 list by analyzing U.S. Google Trends data from May through September.”
This year’s top-searched and breakout items include products widely featured in gift guides and reviews across major outlets such as Mashable. The showcased selection spans price points from $28 to $1,300, offering ideas for every budget.
For those creating holiday wish lists or preparing for Black Friday, the full 2025 Google Holiday 100 can be viewed on the Shopping tab in Google Search or directly at g.co/holiday100.
Haley Henschel, a senior shopping reporter based in Chicago, specializes in reviewing and identifying the best tech and lifestyle deals. She regularly covers major shopping events including Black Friday and Amazon Prime Day.
Google’s 2025 Holiday 100 captures the year’s biggest shopping trends through search data, revealing Americans’ top gift interests from new tech gadgets to stylish lifestyle finds.