Roots Taps Canadian Icon Seth Rogen as Face of 2025 Holiday Campaign
Toronto, Nov. 4, 2025 /PRNewswire/ — Roots, the iconic premium outdoor lifestyle brand famous for its heritage leather, quality sweats, and unmistakable maple leaf spirit, proudly names actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign.
Celebrating Heritage, Humour, and Heart
With more than fifty years of rich heritage, Roots continues to merge tradition with contemporary culture. Partnering with Rogen strengthens the brand's dedication to showcasing talent that reflects humour, authenticity, and homegrown pride.
“Anything Roots” Campaign Highlights
The campaign, titled Anything Roots, brings warmth and humour to life in a charmingly nostalgic style. Set in a cozy environment with retro aesthetics, Rogen plays the Roots Holiday Concierge, juggling numerous customer calls to solve gifting challenges with wit and a touch of Canadian charm.
- Rogen aids frantic last-minute shoppers and confused siblings.
- He delivers humorous and heartfelt advice infused with the trademark Roots spirit.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
The campaign captures the essence of the holiday season, blending nostalgia with genuine Canadian character through the familiar face of Seth Rogen.
Author’s summary: Roots teams up with Seth Rogen for its 2025 Holiday campaign, highlighting humour, authenticity, and Canadian heritage through a warm, retro-inspired storytelling approach.